Samsung and TikTok Launch TikTok App on Samsung Smart TVs in Europe

• New global partnership launches first in the UK with millions of Britons now able to exclusively watch TikTok on Samsung Smart TVs• The app will provide access to some of the most liked and viewed content on TikTok

LONDON, UK – 14 December 2020 – Samsung Electronics Ltd and TikTok are proud to announce a new app partnership that brings TikTok’s trending content into the home. TikTok will be exclusively available on Samsung Smart TVs^[1] in Europe, launching first for UK customers today.

The new app has been specifically created for a home-viewing experience, allowing people to view the ‘For You’ and ‘Following’ feeds, as well as the majority of the most liked and viewed content on TikTok. This content has been organised into 12 categories covering everything from gaming and comedy, to food and animals. The entertainment doesn’t stop there though, as people can also view #LearnOnTikTok videos so they can get the latest cooking hacks, fitness tips, and fun facts that TikTok has to offer.

From today, TikTok can be accessed on all Samsung Smart TV models from 2018-2020 onwards^[2] which include Samsung’s award winning 4K and 8K TVs as well as its Smart Monitor, The Premiere, The Frame and The Serif. TikTok can be easily downloadable via the Samsung Smart TV App Store and will now be pre-installed onto all new Samsung TVs purchased. What’s more, content will be available for anybody to enjoy – whether you have a TikTok account or not.

Users will be able to view, like and comment on trending videos, giving households the opportunity to experience and enjoy TikTok’s top content. Users will also be able to block or mark content they are not interested in, with TikTok automatically operating in Restricted Mode a feature that filters out content that may not be appropriate for all audiences.

“We are exceptionally proud and excited to be able to launch the TikTok app on our Smart TVs. At Samsung, we strive to give our customers an unrivalled content offering to guarantee endless entertainment and the latest addition of TikTok to our app line-up unlocks a new entertainment experience. With our QLED technology, customers will be able to watch the TikTok content creations on a big screen with lifelike picture resolution to maximise their viewing experience” said Dan Hastings, Director, TV/AV Samsung Electronics (UK) Ltd.

Rich Waterworth, General Manager, TikTok UK said: “The past year has dramatically changed the way we live, work and play. More of us are spending more time at home, watching TV with loved ones and enjoying content that entertains and educates through our smartphones.

This has led us to think about how we can bring the creativity and joy of TikTok to even more people across the UK. Our new TikTok app will do just that, giving the millions of Samsung TV owners access to our trending recipe hacks, comedy skits, challenges and more – straight into living rooms across the country.”

For more information on Samsung’s Smart TVs, please visit www.samsung.com/tvs/.

[1] TikTok available on all Samsung Smart TV models from 2018 excluding The Sero, TikTok will be available on The Sero in the upcoming year.

[2] Availability of TikTok on Samsung Smart TV’s in other countries will be announced in the coming months.