Sports selling: what you need to know before you get into the world of fitness
Hostelvending.com 02/08/2017.- “The muscles work in the gym, but they are achieved in the kitchen,” says popular culture within the world of fitness.And the truth is that the close relationship between food and sport gives a lot of play to those companies involved in the sector.
In this sense, the implementation of new healthy consumption habits among the population is not only leading to modifying food, but also has favored the proliferation of new spaces in which to carry out equally healthy activities.
In fact, according to the survey of the 2015 Portivosenespaña, 53.5% of the population 15 years and older practiced last last.
Between the information of the most important to the same as we are the same as the gymnastics, the career, cycling, swimming, and bodybuilding and bodybuilding.
However, this eagerness for the sports world not only translates into a growing number of users, but also evident in the growth number of gyms and sports spaces that have opened in recent years despite the economic crisis.
Moreover, Spain, today, is presented as a power of the fitness industry with its machines to make muscle and, above all, with their guided classes especially useful for those who are interested in thinning.
Recently, the 2015 market study commissioned Deloitte by Europe Active, one of the fitness giants in Brussels, showed that Spain is nothing more and nothing less than the fourth country in the euro zone in terms of number of partners in thisType of facilities with 4.9 million people, behind countries such as France, the United Kingdom and Germany.In other words, one in ten people in Spain is linked to a gym.
With all these data on the table, only the following question can be asked: And when will the vending industry be bet on gyms and other sports spaces?
And, like all forms of sectoral vending, the first thing that is necessary to understand is that fitness centers have very specific needs and are directed to a very specific audience, which basically means that a standard product does not work withinExpensive machines for this market.
Moreover, it is so much the need to focus the product, which can give differences in consumption from one gym to another as a cause of the client profile that frequent each of the centers.
Thus, from Nutrisport, one of the largest manufacturers of sports supplements in Spain that bets on vending as a distribution channel, asserts that the main key is to offer a product that truly covers the need for the athlete, be it before, during or afterof physical activity.
While a priori this seems like a quite obvious issue, the reality is that sometimes it is easy to lose the focus of what is really important when deciding what is going to be marketed within the vein.
Energy snacks, meals prepared as sandwiches (however healthy they are) or even different types of refreshing drinks would be some of the proposals that a priori seem “friendly” for the athlete and that, on the contrary, do not always have good results in sales in sales.
Perhaps, as a result of a poor selection of products, the vending of sports supplements has stagnated several years despite the growing number of gyms: “It is true that we have experienced a greater awareness of healthy habits but has not directly translated into an increase in an increase inSales in the vending sector, ”they regret from Nutrisport.
Instead, Eva Muñóz, from approaching -professional association of bodybuilders, fitness and related Andalusia-, confirms that the most demanded products in gyms vending machines are both protein bars and carnitine preparations (drinks for drinks for Burn calories).
Well behind the rest of the products offered that, unfortunately, would not really cover any need for the athlete.Thus, while protein bars are ideal for increasing muscle mass, carnitine preparations are especially useful just before spinning or cardio classes for those who wish to lose weight or, at least, lighten meals.
As the last product that could find its hole in the machines, isotonic drinks could be highlighted, which would come to replace the soda and the most traditional carbonated drinks: “The fall of the soft drinks can have part of their origin in the growing interest in theHealthy life.People are increasingly aware than those sugar -based drinks are not the most appropriate, ”they say from Nutrisport.This nuance, added to the fact that users of this type of facilities are especially aware of their diet, would definitely banish other soft drinks.
As it is possible to check, gyms users or look for food to calm their appetite, nor are they thinking about how to relieve thirst.Accustomed to parts equal to the pain and sweat that involves being in that type of centers, all they need are products capable of enhancing effort and more easily achieve visible results.
However, this last nuance, which a priori does not seem to have greater importance beyond selecting an adequate range in the machine, is not isolated when ensuring the success of the vending machine in the fitness centers.Thus, Eva Muñoz, as a representative of APROFIAN and responsible for several fitness centers, has been able to verify in her experience that the type of use made of vending machines in sports spaces depends largely on the type of users of these users of these users of theseinstallations.
“When acquiring this type of machines, it is necessary to carry out a viability study.Thus, depending on the case, it may be that not only the machine is cuddly, but it even provides benefits, ”says Muñoz from the perspective of gyms that wish to directly buy the machines, although for most cases, the person responsibleAPROFIAN recommends working hand in hand with an operator.
[Continue reading the article]
Descarga el último númerode nuestra revistaBusiness Model
Automatic EPI distribution
Definition and typology: greater potential after COVID-19Sus application possibilities and their versatility make them one of the most attractive business models today.These are vending machines that sell or distribute all kinds of epis.Epis, acronym for individual protective equipment, are materials, means or security devices than ...
Street vein
In essence, this model is based on the installation of automatic machines of all kinds on public road.It is a versatile channel that is handled wonderfully in any space ...
Automatic solidarity distribution
In full crisis, with public budgets for the soils, many NGOs were left with hardly any economic or private resources.That forced many of them to seek income from the most imaginative forms and to encourage social commitment.We have the example of the Cadiz Fegadi Cocemfe, who thought of a business model that already existed since ...
Micromarkets - Automatic stores in work centers
Micromarkets are part of a new booming business model closely linked to the vending sector and automatic restoration.Its main characteristic is the use of automated payment technology to operate in unattended locations, which demand flexibility and self -speaking options. These self -service spaces of high quality, fresh and healthy products ...
Coffee on the Go - Coffee to carry
Without a doubt, Coffee on the Go is one of the expanding models within automatic restoration.Coffee to take, especially to the office or the studio center, is increasingly frequent.Service stations, universities, convenience stores and even bakeries have these coffee corners with machines that present clear ...
AUTOMATIC DISTRIBUTION 24 HOURS-TESTS 24 HOURS
Introduction These are the questions that come to Hostelvending about the business of 24h stores, a segment that is undoubtedfor a permanent customer service, both day and night, and with each time ...
Automatic distribution in convenience stores
The convenience stores are characterized by having a wide service schedule (exceeding 18 hours), an opening period of 365 days a year, for being establishments of less than 500 m², and with an assortment of limited products, usually with ahigher price than other formats.In the assortment of convenience stores the products have a greater presence ...
Miniveling
Miniveling refer to small -dimensional machines lacking a change purse, and are usually linked to the leisure sector;In fact, it is also known as "Ociovinging."Generally, they are vending machines that we find in hospitality establishments (bars, coffee shops, discos, etc.), very useful for ...
Automatic distribution in shopping centers
To date, Spain presents more 560 shopping centers.Against prognosis, there is an enthusiasm from the consumer for this type of space and receive a daily influx of millions of people. In the 2019-2021 period, almost 20 new shopping centers will open, which are already born with another more adapted service concept inform and procedures with the consumer....
Automatic hotels distribution
Either a low -cost or one of super luxury hotel, vending and automatic machines are increasingFrench champagne and even commitment rings. So, on the one hand ...
Automatic distribution in service stations
Only Spain and more than 11,000 gas stations and service stations.Every day we stop in them not only to stop fuel, but to avoid sleeping at the wheel, rest or simply take a snack. Also more and more are low cost or low cost gas stations that have chosen to install vending machines in their businesses, as ...
Automatic mobility distribution
A train or sea station is no longer conceived or an airport without the presence of vending machines.The displacements, either within our city or to go to the most remote place, need to be accompanied by an automatic restoration and distribution offer according to the needs of the passengers.When there is no time ...
Automatic distribution in sports centers
In this new welfare society, more and more people are encouraged to the practice of healthier habits and point to gyms. Of that proliferation of sports centers, gyms must bet on innovation and the offer of services such as traitdistinctive to attract the greatest public. Most people who go to ...
Automatic distribution in hospitals
Either in waiting rooms, external consultations, emergencies ... automatic machines nourish both public and private food, coffee, drinks and other products 24 hours a day.A service that goes far beyond mere food distribution. It is in these spaces, vending machines play a primary role;...
Automatic distribution in universities and schools
Universities The students spend many hours in the university centers to study, attend classes or do practices.During those hours it is common for coffee machines and snacks and snacks to cope with the hours of study.
Industrial automatic distribution (factories, industrial ships, etc.)
More and more factories and industrial ships use automatic distribution to dispense their workers the tools and work materials they need to execute their activity.Employees, after identification, can extract from the machine everything they need.Once its use is finished, they deposit the material again in your box and everything ...
Automatic distribution in offices and SMEs
The automatic distribution in work environments rises as one of the most force segments in the sector.An automatic machine in offices and SMEs involves, on many occasions, a shelter for an increasingly stressed worker for day to day tasks.They are many times throughout a workday in which workers expect that moment ...
Cinco razones para confiar en Hostelvending1. Because we are specialists in the sector
In Hostelvending we are spincialistic in the vending sector in Spain.We know the channel and we have contact with all companies related to it from machine manufacturers to food and beverage distributors and manufacturers.We have an extensive experience of years working side by side with companies and for companies.
2. Because we are the main means of the sector
Hostelvending has a recognized trajectory as the main means of communication in the vending sector in Spain with thousands of visits per month in its online and printed version.We cover the main vending events in Spain, we make in -depth reports on the latest news and technologies and analyze the situation of the sector with the most exhaustive data.
3. Because our advertising is the most effective
Having a specialized audience makes trusting Hostelvending is the best option to publicize your business in the world of vending.Whatever your niche market on the channel, our products and services are aimed at satisfying it.And with the most competitive rates to get the most out and the greatest number of impacts.Our Newsletter is received by hundreds of people with decision -making power every week.
4. Because our directory is the most complete
In Hostelvending we have the best list of companies in the vending sector in Spain.We cover all the channels and offer the most detailed and specialized information to find quickly what our users seek.Our comfortable search engine allows you to find all the commercial information of any company at a single click.
5. Because we advise on the best business opportunities
In Hostelvending we offer a complete advisory service for companies.From the legal and regulations to the best commercial strategies, through the most appropriate business opportunities for each type of company, regardless of their size or objectives.We create synergies among companies to generate new business opportunities.
Recibir información de máquinas y proveedores Registrarse en HostelvendingBuscar Empresas
1768