Lay´s presents “Lay fried loot”, inspired by the famous La Casa de Papel

Guatemala.This 2021 Lay´s® together with Doritos®, brings to Guatemalan consumers the emotion of one of the most viewed series around the world: the paper house with the promotion: "The Lay fried spot".

With this promotion consumers can have the unique opportunity to earn money with the purchase of the participating packaging of their favorite products.The packaging intervened with the promotion of Lay´s® and the Packages of Doritos®, Cheetos®, Crujitos®, Snax®, Paketaxo® and Poffets® Packages that have an Identifying External Tape.

The campaign carried out in several Latin American countries, arrives at the Guatemalan market and will be available until August 15, 2021.To learn more about the promotion, consumers can enter: www.Elbotinfritolay.com

Font.Central American and Caribbean Digital newspaper