Grufesa returns to Fruit Attraction to reinforce its values and brand image |Haonomia.es - Huelva Economic and Business Information

Grufesa, Moguer firm (Huelva) Producer and Marketing Red Fruits, returns to the International Fair of the Fruit and Vegetables Sector, Fruit Attraction, with the aim of strengthening her brand image as a strawberry expert and strengthening the values that embodyHis signs of business identity in his reunion with clients and visitors, as well as to public.

Grufesa, which once again has an exhibition surface of 64 square meters in the 9F01 stand, returns to the sector fair to strengthen commercial ties and links with their customers and suppliers, both distributors and marketers, enhancing the Grufesa label and its productive model,that have distinguished it in the berries sector as one of the reference companies.

Under the motto ‘We have missed you, the company Moguereña has designed and organized a wide program of professional meetings to strengthen its brand image, under which Hannah, Pinete and Zenobia (strawberries), Mr.Blue (blueberry) and more.Ruby (raspberry), and the values associated with his business philosophy.

It has been several campaigns that the company Moguereña decidedthe one who opted for the human factor as a competitive value.

In this way, Grufesa has taken steps in the consolidation of its way of producing to promote the well -being of its workers as a differential value and respond at the same time to the current market consumption trends, oriented to offer a purchase experience thatStrait the emotional bond between brand, product and customer.

“Fruit Attraction is the ideal showcase to strengthen our brand message after the stop caused by COVID-19.We return very excited to enhance and accentuate business relationships with our clients strengthening our brand image, our way of producing and all the values that have distinguished us as a reference in the sector ”highlights Luis Vázquez Mora, Grufesa manager.

“After such a difficult year,” he prosecuted - we needed to rebuild that scenario of professional, face -to -face professional meetings, to strengthen our brand experience, bring it closer to our clients and make them known all the advances and actions that we have been developing during thistime to continue consolidating the grufesa seal, linked to the production of a fresh, tasty, safe and sustainable fruit, as well as an innovative image ”.

In fact, the company will exhibit all the innovative format line and labelSustainability matter in which he works within his R&D projects, corresponding to a commitment to responsibility and environmental sensitivity with the environment that has worked that reputation and added value that distinguishes it as the Expert Company in Strawberries.

Grufesa, composed of 41 members and with more than 450 hectares of cultivation, markets its products in more than 20 European countries, including Spain, in addition to making specific shipments to the Middle East.95% of its sales are used to the foreign market, where its business line and brand image has evolved and consolidated adapting the demanding demand for red fruits and satisfaction of new consumption experiences, as well as diversifying its production by incorporating newproducts to open new business lines.