FePI 2021: Almacén was chosen agency of the year | Adlatina

The First International Festival of Independent Advertising closed its special edition for its fifteen years with an award ceremony broadcast live from Rosario, Argentina, through the YouTube channel FePI TV.

The winners of the new version of the InodoroPereyra Awards were announced there. The recognition for the best independent agency of the year went to Almacén de Buenos Aires, while its DGCs, Walter Onorato and Diego Duprat, were distinguished as best independent creative general directors. This celebration began on July 12 with the CR15 cycle of Contents and Reflections , organized under the concept 15 Years of FePI–15 Festival Weeks, which for four months presented different professionals and creatives from different sectors of communication, advertising, and business.

Materials from thirty countries participated, which were evaluated by more than one hundred and twenty outstanding professionals, in the seventeen categories of competition. The juries awarded: five Grand Prix, thirty-nine gold, ninety-four silver and one hundred and two bronze, from the new version of the classic FePI statuettes, inspired by the images of the characters Inodoro Pereyra and Mendieta, created by Roberto Fontantarrosa. FePI Winners 2021:

Best FePI Independent Agency 2020–2021:

Almacén, ArgentinaBest Creative General Management Independent FePI 2020–2021: Walter Onorato and Diego Duprat, DGCs of Almacén, ArgentinaGrand Prix Drafting: Ceremonial and protocol for eating well, from BB Agencia, ArgentinaGrand Prix Strategic Marketing: Awareness Semaphore, from Almacén,ArgentinaGrand Prix Production Audiovisual: Escapistas, from Almacén, ArgentinaGrand Prix Gráfica: You are the main person in charge, from Norte Consultora, PeruGrand Prix Film: Your hair tells your story, from GypsAgency, ArgentinaEFFICIENT COMMUNICATIONProducts-Gold: Limón Promotion Campaign from Spain, from Tactics Europe, Spain-Silver : The best bike, by BESO, Beker/Socialand, Mexico-Silver: Rontastic Voice, by La Finka, Guatemala-Bronze: Vuelve L"Alqueria Blanca: Dime, by Fluor Lifestyle, SpainServices-Silver: It doesn't give laughter, by Copilot, Peru PUBLIC RELATIONS Relationship with consumers-Silver: The Unjust Sixpack, by Newcycle, Argentina-Silver: Cuba, by Avión de papel, ArgentinaCrisis management-Gold: AIRBAG, by Almacé n,ArgentinaCorporate Social Responsibility – Sustainable Development-Gold: The Unjust Sixpack, by Newcycle, Argentina-Silver: Fruteá Tu Escuela-Summary 2020, by Estudio Malaquita, ArgentinaART DIRECTIONArt Direction in Graphics-Bronze: Tapabocas, by Genoma,Colombia- Bronze: You are the main person in charge, from Norte Consultora, Peru Art Direction in Film and TV-Gold: Ceremonial and protocol to eat well, from BB Agencia, Argentina-Gold: The Flavor that Takes Over You, from Fuego Latam, Argentina- Bronze: Refrigerator, from JPG Grupo de Comunicación, ArgentinaArt Direction on the Internet-Gold: Pablo Lavezzari, from CinergiaEstudio Creativo, Argentina-Silver: Ceremonial and protocol for eating well, from BB Agency, Argentina-Bronze: Argentine creative national dates, from BB Agency , Argentina-Bronze: Museum on two wheels, by CuatroCoronas, ArgentinaEDITORIALEditor for Gráfica-Gold: Libertad, by JPGCommunication Group, Argentina-Silver: Chicas Treck, by Comun ADV, Argentina-Silver: Instagrammable can, deFelicidad, Spain-Bronze: Impossible. Like sharingYakult, from Grupo Rái, BrazilWriting for Cinema / TV/ Internet-Gold: Ceremonial and protocol for eating well, from BB Agencia, Argentina-Silver: The end is near, from MañeraFilms, Argentina-Silver: Tu Pyme Importa, from Hellobrand, Argentina-Silver: Habits, by Almacén,Argentina-Silver: A world in every corner, by Don,Argentina-Bronze: Today you go out to play the game of your life, by JPG Communication Group, Argentina-Bronze: Twisterapia, by Almacén, Argentina-Bronze: Re Clara!, by Circo Agencia, Argentina-Bronze: Voy con Cordobesa, by CircoAgencia, ArgentinaRedaction for Radio: commercials, institutional, jingles-Silver: Sticker of love, by Palm Era, Argentina-Silver: Soccer is back (Nicknames), by Hellobrand, ArgentinaINNOVATION IN MEDIACinema/Television-Gold: #NoEstasSola, by Comunica+A,PerúGraphic-Gold: UH Women's Models,by Brandy, Costa RicaPublic Road-Bronze: El Fichín del Verano,by Almacén, ArgentinaMedios no Conventional-Gold: Awareness Semaphore, Warehouse, Argentina-Silver: Stan d Up Net in Waiting Tone, by JPG Communication Group, Argentina-Bronze: Rontastic Voice, by La Finka, GuatemalaDIGITALMicrosites-Bronze: Games Universe, by JPG Communication Group, ArgentinaMobile -Gold: Responsible Stickers, by Newcycle, Argentina -Bronze: Ceremonial and protocol to eat well, from BB Agencia, Argentina-Bronze: Creative Argentine national dates, from BB Agencia, ArgentinaSocial Video-Gold: Settlements, from Inbrax, Chile-Silver: In the hands of another, from Arteaga & Arteaga, Puerto Rico -Silver: Voices, by Ferrer, Mexico-Silver: Awareness Stoplight, by Warehouse, Argentina-Bronze: Are you okay?, by Verbo, Panama-Bronze: Ceremonial and protocol for eating well 1, by BB Agencia, Argentina-Bronze: Dates patriascreativosargentinos 1, from BB Agencia, Argentina-Bronze: Dates patriascreativosargentinos, from BB Agencia, Argentina-Bronze: Ceremonial and protocol for eating well 2, from BB Agencia, ArgentinaSocial Media Campaigns-Gold: It doesn't give laughter, fromCopiloto, Peru- Silver: Don't Call Me Cra zy, from GrupoRái, Brazil-Bronze: Ceremonial and protocol for eating well, from BB Agencia, Argentina-Bronze: El Fichín del Verano, from Almacén, ArgentinaDigital innovation-Bronze: Storygraphs, from El Hombre del Paraguas, SpainAdvergaming-Bronze: Check In LTH , by BLCKCreative Intelligence Studio, MexicoUse of Co-creation and User-Generated Content-Bronze: Truth without a filter, by AWA Ecuador,Ecuador-Gold: Sticker of love, by Palm Era,ArgentinaCreative data-Bronze: Mom Reader, byInteraction, Costa RicaCampaignsdigitales-Silver: The Best Bike, from BESO, Beker/Socialand, Mexico-Silver: Ceremonial and protocol to eat well, from BB Agencia, Argentina-Bronze: When you send an Exquisite, a lot comes from you, from Anita & Vega, Argentina- Bronze: Vuelve L"Alqueria Blanca: Dime, from Fluor Lifestyle, Spain-Bronze: Settlements, from Inbrax, ChileDevelopment of web or mobile application, without advertising purposes-Bronze: SOS Amazonas, from Connaxis, BoliviaINFLUENCER MARKETING-Gold: Awareness Stoplight, fromAlmacén, Ar gentina-Silver: In the hands of another, by Arteaga & Arteaga, Puerto Rico-Silver: El Sixpack Injusto, by Newcycle,Argentina-Bronze: #NoEstasSola, by Comunica+A,PerúRADIO AND SOUND PRODUCTIONAlcoholic beverages, tobacco and related accessories-Bronze : Soccer is back (Nicknames), by Hellobrand, Argentina Home and office furniture, electrical appliances, decoration, lighting, equipment. Stationery, writing, accessories and supplies in general-Bronze: Change of pace, deDon, ArgentinaAutomotive, trucks, vehicles in general. Accessories and spare parts. Fuels, lubricants, supplies-Bronze: Mother-in-law, from Hellobrand, Argentina) Media. Books and Publications-Bronze: Frankenstein, from JPG Communication Group, Argentina-Bronze: Dracula, from JPG Communication Group, ArgentinaTransport, mail, travel, tourism and accommodation-Silver: President Alberto, from Hellobrand, Argentina Institutional and Corporate Image. CSR – Corporate Social Responsibility.Sustainable Development-Silver: Birthday, by JPGCommunication Group, ArgentinaProduct Campaigns-Silver: Mother-in-law, Mendizabal, Boss, by Hellobrand, Argentina-Bronze: Marriage Vows, by JPGCommunication Group, ArgentinaJingles-Gold: Save and you pay for yourself, by JPG Grupo de Comunicación, Argentina-Bronze: Ady El Dengue, by SushiAgencia Creativa & Films, ArgentinaOriginal Music for Radio, Cinema, TV and/or Internet-Gold: Refugee Tree, by DahouseAudio, Brazil-Bronze: Let them say what they want, from La Escalera de Fumío, SpainCreative Use of Pre-existing Music-Silver: The Client Said No, from Dahouse Audio, BrazilPUBLIC ROAD – OOHNotice for urban public road: billboards, billboards, dividing walls, billboards-Gold: Ciudad Galeria, from Simple, Chile-Bronze: Rings, by Ferrer, Mexico-Bronze: Parallel Bars, by Ferrer,Mexico-Bronze: Taekwondo Belt, by Ferrer,MexicoCampaigns-Gold: Instagrammable Can, by Happiness, Spain-Silver: Social Outbursts, by Aviónde Paper, Argentina-Bronze: Fake News Also Contagian, from JPG Communication Group, Argentina-Bronze: Look at La Voz, from JPG Communication Group, ArgentinaDIRECT MARKETINGPromotional Actions. Actions in public spaces-Bronze: Abrí el coco, by Anita & Vega, Argentina-Silver: El fichín del Verano, by Almacén, ArgentinaActivations and Events-Silver: Event in motion, by Cuatro Coronas, ArgentinaDirect Marketing Campaigns-Bronze: Scooby Doo Winner , by Midios, Mexico-Silver: Herencia Incalculable, by Interaction, Costa Rica-Silver: AIRBAG, by Almacén, Argentina-Gold: The Bloody Data, by Arteaga & Arteaga, Puerto Rico STRATEGIC MARKETINGProducts-Bronze: Negropasión.com, by Evek, México -Bronze: Storygraphs, by El Hombre del Paraguas, Spain-Bronze: Sow the future of the valley, by Tourette Agency, Bolivia-Silver: Escapistas, by Almacén,Argentina Servicios-Silver: Sharing knowledge, by BTOB, Institutional Spain and Corporate Image-Silver: AIRBAG , from Almacén,Argentina-Silver: 364 – Happiness, SpainPublic Good-Silver: Check In LTH, by BLCK CreativeIntelligence Studio, Mexico-Silver: Bolsas Fashion Por Bolsas de Sangre, by VolcanumCreative Lab, Brazil-Silver: Fruteá Tu Escuela Edició n 2020, by Estudio Malaquita, Argentina-Silver: Time to Act, by Connaxis, Bolivia-Gold: Awareness Stoplight, by Almacén, ArgentinaCorporate Social Responsibility and Sustainable Management-Bronze: Let's sow the future of the valley, by Tourette Agency, BoliviaCOMPLETE CAMPAIGNSProduct Campaigns -Gold: You have an air, by Don, Argentina-Silver: Ceremonial and protocol for eating well, by BB Agencia, Argentina-Silver: Lemon Promotion Campaign from Spain, by Tactics Europe, Spain-Silver: Microteles, by Almacén, Argentina-Silver : Olympics, by Ferrer, Mexico-Bronze: Twisterapia, by Almacén, Argentina-Bronze: Re Clara!, by Circo Agencia, ArgentinaService Campaigns-Silver: Voy con Cordobesa, by Circo Agencia, Argentina-Bronze: I lived in Salta, by MG Digital Agency, Argentina Campaigns for Public Good and Corporate Social Responsibility-Gold: Donor to the core, from Vera & Partners/DM Fusión, Argentina-Gold: Social outbursts, from Paper Plane, Argentina-Silver: Settlements, from Inbrax, Chile-Bronze : ady El Dengue, by SushiAgencia Creativa & Films, Argentina-Bronze: The other risk group, by BBAgencia, ArgentinaDESIGNPhysical brand image-Gold: Rebranding Ma Churro, by Planetario, Peru-Silver: Chef Pedro Lemos, by Bastarda, Portugal-Silver : CEC Identidad, by Happiness, Spain-Bronze: Minca Hands with soul, by Madison, Ecuador-Bronze: New Brand Identity, by Althus, Peru-Bronze: Rincón Naranja, by LealStudio, Argentina-Bronze: Rebranding Natura, by CircoAgencia, ArgentinaMotion Graphics-Silver: Refrigerator, by JPGGrupo de Comunicación, Argentina-Silver: The flavor that seizes you, by Fuego Latam, ArgentinaPackaging-Gold: 23R Redesign, by Happiness, Spain-Silver: From the Poles, by NanoAlfonsín Studio, Argentina-Silver: Tinkami, by Katana Studio,Peru-Silver: Venda, by M&A CreativeAgency, Portugal-Silver: Captain Barley: Special Edition, by Grupo Rái, Brazil-Silver: San Alfonso- Historia dePanaderos, by Leal Studio, Argentina- Silver: Mezcal IPA, from BomberosAstronautas, Mexico-Bronze: Middle Ages, by Nano AlfonsínStudio, Argentina-Bronze: Fuera de Órbita, by NanoAlfonsín Studio, Argentina-Bronze: Casa do Canto, by M&ACreative Agency, Portugal-Bronze: Packaging Taquiña Chicha, by Tourette Agency, BoliviaIllustration-Gold: Malvinas, by Avión de Papel , Argentina-Silver: Biseño, by Leal Studio,Argentina-Bronze: Beer of Origin, by Cooking,Argentina-Bronze: The Flavor that Takes Over You, by Fuego Latam, ArgentinaAUDIOVISUAL PRODUCTIONDirector–Edition-Silver: El agua no para, from JPG Communication Group, Argentina-Silver: Cam Doctor, from EneroComunicación, ArgentinaPhotography-Silver: Porta da Ravessa -Frozen Nature, from M&A Creative Agency, Portugal-Silver: Adega Mãe - Nem tudo o que vem àRede, from M&A Creative Agency , Portugal-Bronze: Twisterapia, from Almacén, ArgentinaArt Direction, casting, make up, wardrobe-Gold: Villanas, from BESO, Beker/Socialand, Mexico-Gold: Escapistas, from Almacén, Argentina-Silver: Re Clara!, from Circo Agencia, ArgentinaAnimation–Special Effects-Silver: Heladera, by JPGG Communication Group, Argentina-Silver: The Flavor that Seizes You, from Fuego Latam, ArgentinaMusic–Sound Design-Gold: The Sound of Progress, from Adv Political Communication, Argentina-Silver: Taco K Veo, Taco K Quiero, from Fiverooms, Spain-Silver: Ping Pong, from Fuego Latam, ArgentinaComprehensive production-Gold: Little box with a gray cloud, from Norte Consultora, Peru-Silver: Émile, from Jorge M. Rodrigo AdStudio, Spain-Silver: Re Clara!, from Circo Agency, Argentina-Bronze: La Vida a Tu Lado, by ClubAtlético Talleres, Argentina-Bronze: Mercantil Andina, by CinergiaEstudio Creativo, Argentina-Bronze: Voy con Cordobesa, by CircoAgencia, ArgentinaGRAPHICSHome and office furniture, electrical appliances, decoration, lighting, equipment. Stationery, writing, accessories and supplies in general-Silver: Blue, from Simple, ChileAutomotive, trucks, vehicles in general. Accessories and spare parts. Fuels, lubricants, supplies-Gold: Rings, by Ferrer, Mexico-Bronze: Evolution, by JPG Communication Group, Argentina-Bronze: Archery, by Ferrer, Mexico-Bronze: Athletics, by Ferrer, MexicoMedia. Books and Publications-Gold: TRUMP, by Simple, Chile-Silver: Libertad, by JPG Grupo de Comunicación, ArgentinaTransport, mail, travel, tourism and accommodation-Silver: Cerebro Kanye, by Hellobrand, Argentina-Bronze: Cerebro Arnold, by Hellobrand, ArgentinaInstitucional and Corporate Image – Corporate Social ResponsibilitySustainable Development-Gold: The main person in charge is you3, from Norte Consultora, Peru-Silver: The main person in charge is you1, from Norte Consultora, Peru-Silver: The main person in charge is you2, from Norte Consultora, Peru -Bronze: Criminals, from Simple, Chile Bien Público. Governmental, non-governmental, political and religious messages. Non-profit entities-Bronze: Tapabocas, by Genoma, ColombiaProduct Campaigns-Silver: Look at La Voz, by JPG Communication Group, Argentina-Silver: Distance, by NiñoBuenos Aires, Argentina-Bronze: Olympics, by Ferrer,Mexico- Bronze: Relaxed, by LunarLatin America, HondurasServices Campaigns-Bronze: Celebrity Brains, by Hellobrand,ArgentinaInstitutional and Corporate Image Campaigns-Silver: Bocas de Cloaca, by Simple, Chile-Bronze: Fake News Also Contagian,by JPG Communication Group , Argentina Public Welfare Campaigns, Corporate Social Responsibility. Sustainable Development-Silver: Evolution, by JPGCommunication Group, Argentina-Silver: Earth Hour, by NorteConsultora, Peru-Bronze: Ady El Dengue, by SushiAgencia Creativa & Films, Argentina-Bronze: Casa, by Humano, BoliviaFILMFood products in general, dairy products , meals, treats, snacks-Bronze: Pa Pa Pa, from MerciAdvertising, Argentina-Bronze: Ceremonial and protocol for eating well, from BB Agency, ArgentinaHygiene products and personal cosmetics-Gold: Your hair tells your story-Jessica, from Gyps Agency, Argentina-Silver: Your hair tells your story-Zara, by Gyps Agency, Argentina-Silver: Your hair tells your story-Nora, by Gyps Agency, Argentina-Silver: Your hair tells your story-Natalia, by Gyps Agency, Argentina-Silver : Your hair tells your story-Cintia, from Gyps Agency, ArgentinaAutomotores. Accessories and spare parts. Fuels, lubricants, supplies-Gold: Habits, from Warehouse,Argentina-Gold: Escapists, from Warehouse,Argentina-Silver: Twisterapia, from Warehouse,ArgentinaArquitectura, Urbanismo, Construcciones. Materials and supplies in general-Bronze: Half-tank for Work, from MURAL Advertising, Uruguay Retail stores, shopping malls, stores, supermarkets, shopping centers-Silver: Microteles - Kitchen, from Warehouse, Argentina-Bronze: Microteles - Room, from Warehouse, ArgentinaMedia. Books and Publications-Bronze: Catalina - Villanas, from BESO, Beker/Socialand-Bronze: Laura - Villanas, from BESO,Beker/SocialandTransportation, mail, travel, tourism and accommodation-Bronze: AA 2000, from MerciAdvertising, Argentina-Bronze: Presidents , from Hellobrand, Argentina Institutional and Corporate Image. Corporate Social Responsibility Sustainable Development-Bronze: AA 2000, from MerciAdvertising, Argentina Bien Público. Governmental, non-governmental, political and religious messages. Non-profit entities-Silver: The message behind the little message, from JPG Communication Group, Argentina-Silver: Tik Tok, from Verbo, PanamaProduct Campaigns-Gold: Your hair tells your story, from Gyps Agency, Argentina-Bronze: Olympics, by Ferrer, Mexico-Bronze: Ceremonial and protocol for eating well, by BB Agencia, Argentina-Bronze: The flavor that seizes you, by Fuego Latam, Argentina Institutional and Corporate Image Campaigns-Bronze: Distilling Truths, by La Escalera de Fumío, Spain -Bronze: Villanas, by BESO, Beker/Socialand, Mexico2021 FEPI ONLINE SPECIAL CATEGORY:COVID-19Audiovisual (all media-Silver: The Real Cast, by IndependientePanamá, Panama-Silver: Hábitos, by Almacén, Argentina-Bronze: El final It is close, by MañeraFilms, ArgentinaGráfica (all media-Bronze: Cancer does not do Quarantine, by Common ADV, ArgentinaAudio (all media)–Radio, TV, Whatsapp, Social Networks-Silver: Parador Fest, by JPGGrupo de Comunicación, Argentina )Digital: Sites des dedicated exclusively to the topic of COVID-19–Digital Marketing Cases-Bronze: Universe of Games, fromJPG Communication Group, Argentina-Bronze: Storygraphs, from El Hombredel Paraguas, SpainSocial Networks and Influencers–Exclusive actions and campaigns for one or more networks-Silver: Tapada, by PalmEra, Argentina-Bronze: Direct Message, by Persona, ArgentinaStrategic Marketing – Cases and actions created specifically for the crisis-Silver: The Real Cast, by IndependientePanamá, Panama-Silver: Find It!, by Interaction, Costa Rica-Bronze : La Gran Mudanza, from Madison, EcuadorDirect Marketing - Actions created and implemented for prevention, collaboration and fight against the pandemic-Bronze: Hand Grenade Soap, deLerma, United States