[15 Years of TV Leadership] Samsung TVs – A Legacy of Innovation

Although the television is often the centerpiece of the home, it is much more than a device for watching content. Televisions can open up new possibilities and set the mood of the home. By analyzing users' lifestyle habits and designing new products accordingly, Samsung has a long history of providing attractive TVs that meet user demand.

With its innovative televisions, market leader Samsung is bringing a “better normality” to users' lives. In Part 2 of this series, we take a look at how global trends and innovative products in Samsung's TV lineup are shaping people's lives.

How Lifestyle TVs reflect our lives

Users spend a lot of time with their TV. It is therefore important that they choose a television suitable for their life. Samsung has pioneered innovations in many areas that align with its development strategy of “respecting the preferences of all users”. And as Samsung ushers in an era of more flexible and customizable TVs, users no longer have to adapt their lifestyle to their TV.

The first aspect analyzed by Samsung concerned the differences between generations and lifestyles. Different lifestyles have been taken into account to develop products that meet different needs. For example, The Sero, a Samsung TV that can switch from a vertical orientation to a horizontal orientation, was launched to meet the needs of millennials who like to consume mobile content. The Serif, a television with an iconic design, has been developed to satisfy people who appreciate design. And The Frame, a TV that can be hung like a work of art, is for those who value art over content.

The Premiere, an ultra-short-throw (UST) projector that turns the home into a movie theater, is another example of Samsung's technological advancements. The industry's first triple laser projector with 4K resolution and Smart TV UI delivers a remarkable home theater experience. Samsung has gone one step further in meeting users' diverse needs with The Terrace, an outdoor TV that allows users to extend their viewing experience outdoors.

Bigger is better: trends driving the evolution of high-end TVs

In recent times, certain parts of our lives, such as home workouts, conference calls, and distance learning, have become habits. Because we have to spend more time at home, more and more people are working and playing from home. As a result, our screens have become our windows to the world. Thus, more and more users have invested in larger screens and high-end televisions, a phenomenon to which the popularity of content providers has also contributed. Last year, experts predicted that sales of large-screen (over 75-inch) and 8K resolution TVs would increase by 22% and 118% respectively this year.[1]

Funny how I have 7 replies within seconds of posting this on how to contact this person on insta because he recovers… https://t.co/kcCh8onTsb

— Jeremiah Jones Wed Jul 21 21:38:53 +0000 2021

Samsung has also taken this trend into account and has diversified its line of QLED TV models with 85, 75, 65 and 55 inch models. To further satisfy users with varying expectations for TV features, Samsung has also implemented a maximum resolution of 8K on its TVs and emphasized sound quality. In particular, Samsung's OTS (Object Tracking Sound) technology, a dynamic sound feature that matches the movement of objects on the screen, allows users to enjoy more realistic sounds while enjoying their content. To deliver even more optimized gaming performance, Samsung has entered into a collaboration with AMD to develop the first TVs with Freesync Premium Pro support for PC and console gaming in the 2021 series of Neo QLED and QLED.

Today, users can enjoy the best of screens from the comfort of their own home. The 110-inch Micro LED model unveiled by Samsung in December 2020, for example, breaks new ground in high-end displays and shows people just how appealing a large TV can be. The Micro LED uses micrometer-sized LEDs to eliminate the backlighting and color filters used in conventional displays. The display is self-illuminating and produces stunningly accurate color and brightness from its 24 million individually controlled LEDs. The display's Monolith design, defined by its over 99% screen-to-body ratio, also ensures that it fits naturally anywhere in the home. The new Multi View function, which allows users to view up to four different content sources at the same time, is also available on Samsung's Micro LEDs.

Respect for the environment – ​​from production to recycling

In terms of the environment, Samsung has launched an ecological policy that covers the life cycle of its televisions, starting with the production phase. The use of recycled plastic materials has been applied to some products in the manufacturing process. The company has also implemented the Eco-Packaging system, which gives a new function to previously discarded packaging materials. The packaging material was first used for 2020 lifestyle TVs and is now used for the full range of 2021 TVs.

The company has also launched solar-powered remote controls that can be charged from interior lights, exterior lights, or via USB. These remotes will be used with all 2021 Neo QLED models, eliminating the need for disposable batteries.

Samsung's vision, “Screens Everywhere, Screens for All”, aims not only to provide all users with the best viewing experience, but also to contribute to a sustainable future. Looking ahead, Samsung will continue to provide optimal display solutions and create people-centric innovations, while responding to ever-changing environments and trends.

[1] Market research firm OMDIA forecasted the number of large TVs (75-inches and above) sold to reach 7.62 million, a growth of 22% from the 6.27 million units of the 'last year. OMDIA also predicted that the number of 8K TVs sold would reach 571,000 in 2021, surpassing the 262,000 sold in 2020.